About Us

Destination Plymouth is a private/public sector partnership. Our role is to increase visitors to the city and surrounding area, grow visitor spend and tourism related jobs.

We are funded by the Plymouth City Centre Company, Plymouth Waterfront Partnership and Plymouth City Council alongside membership income and support from businesses across the city and surrounding area.

Visitor numbers have jumped in the last ten years with the latest figures for 2018 showing a 5 per cent increase to 5.4 million visitors. Visitor spend has also grown by 25 per cent to £330 million

What we do

• Host the Visit Plymouth website
• Provide social media coverage
• E-newsletter distribution
• Provide events and customer activities in the city and waterfront
• Marketing promotions and activities locally, regionally and nationally
• Public relations support and regular communications
• Improve signage and visitor welcome
• Support tourism businesses with training and quality schemes
• Provide networking opportunities
• Share best practice locally and nationally
• International marketing including cruise activity, travel trade and tourism project collaborations
• Support lobbying and attract inward investment to encourage new businesses to the city and surrounding area

Our organisation

• Company name - DESTINATION PLYMOUTH LIMITED
• Company registered number - 07277342
• Place of registration – England & Wales
• Registered office address - Salt Quay House 4 North East Quay, Sutton Harbour, Plymouth, PL4 0BN
• Company name, postal address and company email address – Destination Plymouth Limited, c/o Plymouth City Council, Ballard House, West Hoe Road, Plymouth PL1 3BJ – companysecretary@destinationplymouth.co.uk
• How to contact us via non-electronic means – by post to the address above
• VAT number - GB857727086

Directors

• Adrian Bratt
• Professor Paul Fieldsend-Danks
• Nigel Godefroy
• Lindsey Hall
• Richard Stevens

Professional bodies and organisations

• UKInbound
• Meetings Industry Association
• Tourism Alliance
• Plymouth Area Business Council
• Devon and Plymouth Chamber
• Devon Local Visitor Economy Partnership

Visitor Plan

Plymouth’s ten-year Visitor Plan sets out ambitious targets for the local visitor economy to achieve by 2030 and will play an important role in helping the industry to recover after the Covid-19 pandemic. The plan, created by Destination Plymouth and key partners, lays out the city’s strategic goals to help drive visitor numbers and increase visitor spend.