Over 5.2 million visitors come to Plymouth annually* to enjoy the spectacular scenery, cultural and historic attractions and diverse range of food, culture and outdoor activities on offer in Britain’s Ocean City. *2019 SWTR data
Destination Plymouth is a private/public sector partnership. Our role is to increase visitors to the city and surrounding area, grow visitor spend and tourism related jobs.
We are responsible for the city's brand strategy, leading a multi-sector steering group to develop a fresh and authentic identity for Britain's Ocean City, positioning the city as an internationally important location, renowned for its culture, heritage and career opportunities.
We are funded by the Plymouth City Centre Company, Plymouth Waterfront Partnership and Plymouth City Council alongside membership income and support from businesses across the city and surrounding area.
What we do
• Host the Visit Plymouth, Meet Plymouth and Invest Plymouth websites
• Provide social media coverage across multiple channels including Facebook, Instagram, TikTok, X. LinkedIn and YouTube.
• E-newsletter distribution to consumer and business subscribers
• Marketing promotions and activities locally, regionally and nationally
• Public relations support and regular communications
• Support tourism businesses with training and quality schemes including the internationally recognised ‘Green Tourism’ scheme
• Provide networking opportunities
• Share best practice locally and nationally
• International marketing including cruise activity, travel trade and tourism project collaborations
• Support lobbying and attract inward investment to encourage new businesses to the city and surrounding area.
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